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Fashion Colors: What to Expect & How To Maintain Bright Colors

Fashion hair colors and rainbow strands may be all the rage, but make sure you know what to expect before you call up your stylist asking for the pink and purple curls of your dreams. 

You Have To Pre-Lighten Your Hair

If you have dark hair, you cannot apply color directly to your strands. In order to achieve saturated, vivid color, your hair will have to be lightened first. This means you will have to bleach your hair, which can cause damage. It is important to remember that the darker your hair is, the more it will have to be lightened. If you have blonde hair, you will most likely still need to lighten it, but not as much as you would for darker shades. 

Lightening your hair before color is applied is important to achieving your desired color results. If your hair is not lightened correctly, or not lightened enough, it will effect what your end result will look like, as well as how the color will fade. Hair that is not lightened enough can retain some brassy hues that will show through your color. This will be especially noticeable if you are trying to achieve an ashy look such as silver or lavender. The color may take on a yellow or orange tone.

It is important to understand that you may not achieve your desired results in one appointment. Very dark hair may take more than one session to lighten. Additionally, all hair is different, and one person’s hair may bleach to white in one sitting, while another’s may take several sessions. Be sure to discuss your expectations and goals with your stylist.

Fashion Colors Fade Fast

Fashion hair colors are semi-permanent and begin to wash out little by little each time you wash your hair. Darker shades tend to last longer than pastels, and certain colors like red, and especially green, will stain your hair until you cut it off. 

Because of how quickly vivid colors fade, you will need to visit your salon more often to keep your hair looking bright and fresh. The increase in salon visits can be hard on your hair, so in addition to seeing a stylist who knows how to keep your hair healthy, you can add the following tips to your haircare regimen:

Wash Your Hair With Cold Water

Warm water opens up the hair cuticle, and because fashion colors sit on top of the hair, washing with hot or warm water will cause the color to rinse out faster.

Cut Back On Your Washes

Frequent washing will speed up the fading process, so try picking up some dry shampoo to get you through your no-wash days.

Shield Your Strands From The Sun

Try wearing a hat if you’ll be spending prolonged time in the sun, and pick up a UV-protective spray or spray-in conditioner. The sun can cause damage to your hair, just like your skin, and can rapidly fade your hair color. You can expect to visit your stylist a lot more in the summer to keep up with the sun, but can look forward to the shorter days and weaker sun of winter to help maintain your color between appointments. 

It’s Expensive

Achieving and maintaining vibrant hair colors will require a commitment to your hair stylist and hair routine. You can expect to visit your salon more often that you are used to, and depending on how many sessions are needed to lighten your hair, the cost will go up from there in order to achieve the look you want. The cost of your salon visits will vary depending on how your hair reacts to bleach and color, how often you you visit, how healthy your hair is, and your choice of color – note that pastels require much more upkeep than than darker shades. Generally, your first visit will cost more than the following appointments, but depending on your look, the price can fluctuate. You should expect to pay anywhere from $300 and up if you are visiting an experienced stylist. 

Takeaway notes: 

  • Please go to a professional if you are thinking about coloring your hair a vivid orange or multicolored rainbow. If you try to bleach and color your hair at home, you may end up with very damaged hair, resulting in brittle strands, breakage, and split ends. You will also have a harder time repairing the damage if you visit a stylist after attempting the color on your own.
  • You will not walk in to a hair salon with dark hair and walk out with silver hair in an hour. It takes time and patience to color your hair and keep it healthy.
  • Candy colored hair fades quickly, so be prepared to adopt a high maintenance hair routine if you want to keep up with your new shade. 
  • Achieving and maintaining fashion colors is a high maintenance service, and you have to be prepared to keep up with the cost of maintenance. 

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Hairbrushes: The What, The When, and The How

Your guide to choosing the right hair brush for your hair, and how to use them to achieve your favorite styles!


Boar Bristle Brush

Natural bristle brushes work best for evenly distributing oil from your scalp through the rest of your hair, resulting in softer, shinier looking hair. The soft bristles will not cause breakage and are great for fine hair. You can find board bristle brushes with either plastic or wood handles and in various sizes.

Mixed Bristle Brush

Mixed bristle brushes extend the benefits of boar bristle brushes to all hair types. A mix of natural and synthetic bristles means this brush works great for both detangling and smoothing as well as distributing your scalp’s natural oils along your strands. These brushes are available with wood or plastic handles.

Paddle Brush

Paddle brushes are excellent for all hair types and textures and work best for detangling. They come in rectangular or oval shapes and can be made of wood or plastic. Paddle brushes also come in a variety of different bristle types and thicknesses such as natural, synthetic or nylon.

Round Brush

Round brushes are your go-to for blow-outs and they come in a wide range of materials and sizes. Small barrel round brushes can be used to create a tighter curl while larger barrels can be used to achieve smooth and subtle waves. Metal round brushes are ideal for styling with a blow dryer. The metal will heat up while the vents in the brush will help channel the hot air to tame frizz while you style. Round brushes are available in metal, plastic, and wood varieties, with natural or synthetic bristles.

Vented Brush

Vented hairbrushes are great for speeding up your blow dry! While they won’t produce a look quite as polished as one you you would achieve with a round brush, they will drastically cut your drying time as well as reduce the amount of damage to your hair caused by frequent hot styling. The vented brush can also be used without heat, but since it does not give you complete control over your hair, it is best for a day that you don’t need your strands perfectly in place.

Wet Brush

Wet brushes are specifically designed for brushing tangles out of wet hair. The firm, wide set bristles can undo knots easily and prevent breakage. Wet brushes are great for all hair types and textures and are available in a range of styles including a detangler, rectangular paddle brush, round brush, vented brush, and flex brush.


Fine Tooth Combs

Fine tooth combs work well on short, fine hair for creating precise lines and styles.

Rattail Comb

These combs are best used for parting the hair into neat, precise sections before styling. They can also be used for backcombing. Rattail combs are available with both plastic or metal “tails”.

Wide Tooth Combs

Wide tooth combs work well for thick or curly hair, and detangling wet hair to avoid breakage. These combs are great for evenly distributing product or a leave-in conditioner through hair as well. You can find wide tooth combs in variety of materials, such as wood, plastic, and bamboo.




The Wide World of Hair Products

All you need to know about different products and how to pick what’s best for your hair type and style!


Hair clay provides a medium hold that works well for shorter hairstyles adding texture and volume to both thick and fine hair. It has little-to-no shine resulting in a matte finish, so you can achieve a softer, more natural look.

Apply to slightly damp or dry hair.


Hair creams have low hold and provide moisture, shine, and volume to hair. They are more flexible than a gel or pomade, and work best on medium to long length hairstyles. They help control strands while also acting as a conditioner. Creams function best as a pre-styling product.

Apply to damp hair.


Hair gel is high hold and high shine. It can be used to achieve a slick, wet look or it can be scrunched out to create soft, defined curls. Gel can be used on a variety of hair lengths, thicknesses and textures, though it does not allow for flexibility in reworking your style throughout the day. It is important to apply gel towards the ends of your strands and keep it away from your roots as it can weigh down fine hair.

Apply to damp or wet hair.


Hairspray is a versatile product that can be used on all hair lengths, thicknesses and textures and can be used both to set a style and achieve volume. Depending on the style you are aiming to achieve, you have lots of different options when choosing your hairspray. It is available in various levels of hold as well as several varieties that can be used at different stages of your hairstyling. Hairspray is available in both aerosol and non-aerosol (in a bottle with a pump-sprayer) varieties.

Working Hairspray

Working hairspray has the least amount of hold. It is build-able and results in a soft, movable finish.

Styling Hairspray

Styling hairspray has a medium hold and can be used to build volume, add texture, and works well for up-dos and curls.

Finishing Hairspray

Finishing Hairspray is high hold, and can be used to lock in your finished style and keep everything in place. This should only be used once you are finished styling, because it does not allow for flexibility.


This light hold hairspray can be used to tame flyaways and won’t weigh down your hair. It works great for longer hairstyles.


Medium hold hairspray can add volume and texture without adding too much stiffness.


If you want your hair to stay in place throughout the day without much movement, high hold hairsprays are for you. They are a good choice for up-do’s, and slick ponytails.

Apply to dry hair.


Mousse provides volume, hold, and definition and can be used on a variety of hair lengths, thicknesses and textures. It is a versatile product that works well for a wide range of styles. Mousse can be applied to damp hair and left to air dry to create a wet look, or blown out to provide volume and hold. If you have curly hair, mousse is a must-have for volume, curl definition and humidity protection.

Apply to damp hair.


Unlike a serum, hair oil is not meant to be used as a styling product, but as a conditioning/ nourishing treatment for your hair. They help repair split ends, detangle, prevent breakage and work to improve the overall health of your hair. Hair oils will soak into your strands and can be applied to wet hair or used on dry hair as a mask. Make sure to distribute the product evenly throughout your hair.

Apply to dry, damp, or wet hair.


Hair paste is a versatile product that provides medium hold and medium shine. The consistency is slightly thicker than a pomade and is usually water-based. A paste will provide texture, volume, and flexibility. The more you use, the stronger the hold will be.

Apply to slightly damp or damp hair.


Pomade provides a high-shine, wet look with medium-to-high hold. The product does not dry completely after application, so it allows for some flexibility to rework your hairstyle throughout the day. Pomade is best for shorter hairstyles that you want to stay in place and works well with thick hair. There are two types of pomade: oil and water based.

Apply to damp hair.


Serums are great for treating and protecting hair. They can help shield your hair from humidity and sun damage, prevent frizz and tangles, add shine, and treat dry or damaged strands. Remember that you don’t need a lot of product and that a little goes a long way. It is also important that you keep serums off your roots because it can weigh down your hair. Serums are meant to work as a styling tool, so apply them to your hair before you begin styling your hair.

Apply to wet hair.

Texturizing Spray

Texturizing sprays and sea salt sprays add texture and body to hair and work best on medium to long length hairstyles. The spray can be reapplied and scrunched through hair throughout the day if desired. The salt in most texturizing sprays absorbs oil from hair and helps to create beachy waves.

Use on slightly damp or damp hair.


Hair wax is a medium hold product that is available in medium shine or matte finishes and work best with straight, short to medium length hair. Waxes are a slightly lighter hold than a pomade, and are more flexible than a gel, allowing flexibility for restyling throughout the day.

Apply to dry hair.

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Summer Hair Guide : Summer 2019 Hair Trends and Hair Care Tips

Summer Hair Trends

Curly Bangs!

2019 is the year of the bang, and voluminous, curly fringe has been enjoying a moment in the spotlight. If you’ve had bangs on the brain, this might be just the motivation you need to jump on the bangs bandwagon! Summer is HUMID, so you won’t want to be fussing over your hair just to have it frizz up the moment you walk outside; this style is perfect for a fuss-free look that will keep you feeling fresh!

Wavy Lob

This textured cut is great for those who want to keep their hair off their shoulders this summer, and is less intimidating than going for a blunt bob — plus, no awkward grow-out phase! The long bob, or “lob” is a perfect hairstyle if you’re looking for a length that is easy to maintain but doesn’t feel too short.

Modern Shag

Choppy layers? Long fringe? Lots of volume? The classic 70’s shag is making a huge comeback with a modern twist. This cut is super versatile and works great with all hair textures!

Summer Hair Care Tips

Summer Hair Care Tip #1: Get a trim

Trim away split ends to keep ends fresh and healthy!

Summer Hair Care Tip #2: Protect your color

Frequent sun exposure can cause color to fade quickly — you can keep your color looking fresh by wearing fun hats, and using products that help protect from UV damage.

→ All of Goldwell’s products contain UV protection!

Summer Hair Care Tip #3: Keep your hair hydrated

To keep the frizz at bay and keep your hair looking fabulous all season, try a leave-in conditioner, hair mask, or serum!

Summer Hair Care Tip #4: Take it easy

Embrace summer’s casual, laid-back vibes by opting for braids and messy buns and give your hair a break from blow outs and hot tools.

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